Make the most of every meal
Stop & Shop
CHALLENGE
During Covid Stop & Shop wanted to
empower and comfort their customers during a time when people were still stuck in their houses and juggling working from home, taking care of the kids and managing a tight budget. The goal of this campaign was to demonstrate Stop & Shop’s total value story by promoting the
various ways Stop & Shop could help customers save (EDLP, Private label, Rewards, Local) and
make their lives easier (Recipes, Helpful Content, Pickup, Delivery).
INSIGHTS
Parents were running out of ideas for things to make and to keep the kids occupied. Customers were extremely budget conscious and looking for ways to keep things exciting without breaking the bank.
SOLUTION
Create a series of advertisements that show how customers can make the most of cooking at home with Stop & Shop products and services.
CHANNELS
TV, Radio, In-store, OOH, Digital, OLV and Social assets
CREDITS
CD, AD