top of page

Make the most of every meal

Stop & Shop

CHALLENGE

During Covid Stop & Shop wanted to

empower and comfort their customers during a time when people were still stuck in their houses and juggling working from home, taking care of the kids and managing a tight budget. The goal of this campaign was to demonstrate Stop & Shop’s total value story by promoting the

various ways Stop & Shop could help customers save (EDLP, Private label, Rewards, Local) and

make their lives easier (Recipes, Helpful Content, Pickup, Delivery).

INSIGHTS

Parents were running out of ideas for things to make and to keep the kids occupied. Customers were extremely budget conscious and looking for ways to keep things exciting without breaking the bank.

SOLUTION

 

Create a series of advertisements that show how customers can make the most of cooking at home with Stop & Shop products and services.

CHANNELS

TV, Radio, In-store, OOH, Digital, OLV and Social assets

CREDITS

CD, AD

bottom of page